- Manage the performance and day-to-day operation of the Slate ecommerce site and Amazon shop.
- Optimize both sites for conversion, speed, mobile experience, and user experience.
- Build and update Shopify landing pages, product pages, and merchandising; implement light front-end changes using HTML/CSS and basic JavaScript as needed.
- Analyze user behavior and funnel performance, identify drop-off points, and execute A/B tests to improve conversion rate, average order value, and retention.
- Manage email/SMS agency work and SEO contractor work against KPIs and budget.
- Execute product launches, promotions, and seasonal campaigns across Slate.com and Amazon.
- Track and report ecommerce and Amazon KPIs, and build dashboards to inform decisions.
- Translate performance data into insights and collaborate with the CGO on site optimization.
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