- Research, evaluate, and secure high-quality backlink opportunities
- Assess domain quality, topical relevance, authority metrics, and traffic potential
- Conduct competitor and market analysis to identify acquisition opportunities
- Develop and refine link acquisition strategies based on client objectives
- Monitor backlink performance and contribute recommendations for optimization
- Ensure timely activation, indexation, and quality control of acquired links
- Maintain accurate documentation and campaign reporting
- Collaborate with internal teams to align link-building activities with overall SEO strategy
- Build and maintain relationships with publishers and external partners where required
- Stay up to date with SEO trends, search engine developments, and industry best practices
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