Apply📍 Argentina
🧭 Permanent
- 3-5 years of experience in content management, preferably within a CRM or digital marketing environment.
- Strong understanding of CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.) and experience with content management tools.
- Excellent written and verbal communication skills in Spanish and English with strong attention to detail.
- Experience working with cross-functional teams and managing content projects from ideation to completion.
- Analytical mindset with experience in using data to inform content strategy and decisions.
- Familiarity with A/B testing, email marketing strategies, and customer segmentation techniques.
- Develop and execute a content management strategy aligned with CRM goals, enhancing customer experience across various lifecycle stages.
- Manage and maintain a centralized content library, ensuring easy accessibility for internal teams (marketing, sales, and support).
- Create and edit CRM content including email templates, landing pages, campaign materials, and customer journey assets.
- Continuously analyze CRM content performance and optimize based on customer feedback, data insights, and engagement metrics.
- Implement A/B testing strategies to improve content effectiveness across email campaigns, customer journeys, and landing pages.
- Support oversight and management of larger content manager team.
- Partner with the marketing team to ensure content aligns with brand messaging and corporate initiatives.
- Work with data analysts to extract insights and adapt content strategies accordingly.
- Collaborate with the sales and support teams to ensure content supports their objectives and meets customer needs.
- Ensure all content is properly tagged, categorized, and integrated into the CRM system to support targeted marketing campaigns and personalized customer experiences.
- Maintain up-to-date documentation on CRM content processes, best practices, and guidelines.
- Perform regular audits of the CRM content to ensure accuracy, relevance, and compliance with legal and brand guidelines.
- Review and update existing content to ensure it reflects the latest product information and brand positioning.
Data AnalysisMicrosoft DynamicsSalesforceContent creationContent managementMarketingCRMA/B testing
Posted 12 days ago
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