CRM Data Manager

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Requirements:

• 3-5 years of experience in content management, preferably within a CRM or digital marketing environment.
• Strong understanding of CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.) and experience with content management tools.
• Excellent written and verbal communication skills in Spanish and English with strong attention to detail.
• Experience working with cross-functional teams and managing content projects from ideation to completion.
• Analytical mindset with experience in using data to inform content strategy and decisions.
• Familiarity with A/B testing, email marketing strategies, and customer segmentation techniques.

Responsibilities:

• Develop and execute a content management strategy aligned with CRM goals, enhancing customer experience across various lifecycle stages.
• Manage and maintain a centralized content library, ensuring easy accessibility for internal teams (marketing, sales, and support).
• Create and edit CRM content including email templates, landing pages, campaign materials, and customer journey assets.
• Continuously analyze CRM content performance and optimize based on customer feedback, data insights, and engagement metrics.
• Implement A/B testing strategies to improve content effectiveness across email campaigns, customer journeys, and landing pages.
• Support oversight and management of larger content manager team.
• Partner with the marketing team to ensure content aligns with brand messaging and corporate initiatives.
• Work with data analysts to extract insights and adapt content strategies accordingly.
• Collaborate with the sales and support teams to ensure content supports their objectives and meets customer needs.
• Ensure all content is properly tagged, categorized, and integrated into the CRM system to support targeted marketing campaigns and personalized customer experiences.
• Maintain up-to-date documentation on CRM content processes, best practices, and guidelines.
• Perform regular audits of the CRM content to ensure accuracy, relevance, and compliance with legal and brand guidelines.
• Review and update existing content to ensure it reflects the latest product information and brand positioning.