🪄 Skills: Data AnalysisHTMLCSSContent managementSEOCRMA/B testing
Requirements:
3-5 years of experience in content management, preferably within a CRM or digital marketing environment.
Strong understanding of CRM platforms (Salesforce, HubSpot, Microsoft Dynamics, etc.) and experience with content management tools.
Excellent written and verbal communication skills in Spanish and English with strong attention to detail.
Experience working with cross-functional teams and managing content projects from ideation to completion.
Analytical mindset with experience in using data to inform content strategy and decisions.
Familiarity with A/B testing, email marketing strategies, and customer segmentation techniques.
Responsibilities:
Develop and execute a content management strategy aligned with CRM goals, enhancing customer experience across various lifecycle stages.
Manage and maintain a centralized content library, ensuring easy accessibility for internal teams (marketing, sales, and support).
Create and edit CRM content including email templates, landing pages, campaign materials, and customer journey assets.
Continuously analyze CRM content performance and optimize based on customer feedback, data insights, and engagement metrics.
Implement A/B testing strategies to improve content effectiveness across email campaigns, customer journeys, and landing pages.
Support oversight and management of larger content manager team.
Partner with the marketing team to ensure content aligns with brand messaging and corporate initiatives.
Work with data analysts to extract insights and adapt content strategies accordingly.
Collaborate with the sales and support teams to ensure content supports their objectives and meets customer needs.
Ensure all content is properly tagged, categorized, and integrated into the CRM system to support targeted marketing campaigns and personalized customer experiences.
Maintain up-to-date documentation on CRM content processes, best practices, and guidelines.
Perform regular audits of the CRM content to ensure accuracy, relevance, and compliance with legal and brand guidelines.
Review and update existing content to ensure it reflects the latest product information and brand positioning.