- Develop and execute a strategic public relations program that elevates the brand profile, focusing on earned media and storytelling in the U.S.
- Build and cultivate relationships across media, culture, and industry to keep the brand top of mind.
- Lead day-to-day management of the PR agency, overseeing briefs, priorities, reporting, and outcomes.
- Partner with the brand team to develop integrated communications plans and identify culturally relevant opportunities.
- Align PR initiatives with marketing strategy, establishing KPIs and measuring impact on brand equity and awareness.
- Identify, evaluate, and cultivate strategic partnerships that generate earned media.
- Create project briefs, messaging frameworks, and executive-ready presentations.
- Collaborate with senior leadership to ensure proactive communications planning around business priorities.
- Forecast and report on performance for PR, partnerships, and strategic collaborations.
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