- Own the end-to-end product roadmap for the PeopleFinders ecommerce platform, prioritizing initiatives that increase customer acquisition, conversion, retention, monetization, and customer lifetime value.
- Develop a deep understanding of customer behavior throughout the purchase journey and identify opportunities to reduce friction while improving trust, transparency, and conversion.
- Lead continuous experimentation across search experiences, onboarding, upsell opportunities, AI experiences, and customer lifecycle initiatives.
- Partner closely with Engineering, UX, Marketing, Customer Success, Compliance, and Project Management to deliver high-impact product releases.
- Translate customer research, behavioral analytics, competitive intelligence, and market trends into actionable product requirements and prioritized roadmaps.
- Define and monitor key performance indicators including conversion rate, revenue per visitor, average order value, subscription conversion, renewal rate, churn, customer lifetime value, retention, and customer engagement.
- Drive innovation across PeopleFinders' portfolio of data products, including identity intelligence, public records, contact information, property information, people search, AI-assisted search experiences, and emerging information services.
Product ManagementData analytics