- Set the product direction for campaign management and build the roadmap with the SVP of Product and Engineering leadership.
- Prioritize across the core platform areas: brand and campaign data, role-based access control, audience building, and campaign configuration.
- Work directly with engineers on data models, APIs, and integrations, and on the sequencing that keeps current operations running while building for scale.
- Turn how Operations, Technical Account Management, Sales and Brand Partnerships work today into product requirements with measurable outcomes attached.
- Design and roll out the permissions model that makes the platform safe for internal teams, open-beta users, and eventually external customers.
- Drive adoption by identifying user friction, building enablement plans, and closing the loop between usage data and future product builds.
- Analyze usage and operational data to track workflow completion, reliability, and reduction in manual campaign effort.
- Identify opportunities where automation and AI can streamline campaign setup, configuration, and troubleshooting.
Artificial IntelligenceProduct ManagementRESTful APIs+2 more