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🧭 Full-Time
🔍 AI and consumer products
- Bachelor's degree in Marketing, Business or related field.
- 5-7 years of experience in product marketing, customer engagement, or related roles.
- Proven track record of successful engagement strategies and marketing campaigns.
- Strong understanding of customer journey mapping and digital marketing channels.
- Experience with product launch strategies, market research, and competitive analysis.
- Excellent copywriting and communication skills for marketing content.
- Proficiency in marketing automation tools, creative platforms, CRM systems, and analytics.
- Strong project management skills and ability to work cross-functionally.
- Self-starter attitude with a proactive approach in a fast-paced startup environment.
- Develop and implement engagement strategies to build customer relationships across channels.
- Create retention strategies to minimize churn and win-back campaigns for lapsed customers.
- Lead GTM strategies for new product launches, collaborating with product teams.
- Plan and execute integrated marketing campaigns, analyzing performance for optimization.
- Create marketing assets like emails, social media content, and customer testimonials.
- Capture customer feedback and create advocacy programs and loyalty initiatives.
- Monitor KPIs for marketing efforts and report to stakeholders.
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Posted 2024-10-21
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