- Develop, communicate and champion the design vision for new and existing projects ensuring a consistent, player-centered experience across all titles
- Collaborate with Studio Management to deliver and drive a cohesive product vision
- Generate and pitch new game ideas to external clients, considering innovation vs reuse, scope/budget/schedule, commercial viability and target audiences
- Represent the design perspective in studio planning, product pitches, and publisher/development partner meetings
- Partner with Studio Head and recruiting to attract world-class design talent
- Provide high-level oversight on all game design elements, including core mechanics, systems, level design, balance, and UX
- Manage senior and lead designers, fostering professional development and ownership
- Establish design principles and best practices that elevate gameplay, progression, narrative, and player engagement
- Lead and participate in concepting, prototyping, and playtesting new game features and mechanics
- Evaluate and iterate on designs based on player feedback, telemetry, and design KPIs
- Guide major design milestones from pre-production through post-launch live service
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