Lifecycle Marketing Manager

Posted 2024-10-11

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💎 Seniority level: Manager, 3-5 years

📍 Location: USA

💸 Salary: $85,000 - $95,000 per year

🔍 Industry: Digital health

🏢 Company: Parsley Health

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Requirements:

Experience: 3-5 years of marketing experience, ideally in digital healthcare marketing.
Email Expert: Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment.
Customer-Driven: Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable).
Data-First: Strong data analysis skills and experience working with cross-functional teams to derive actionable insights.
Editor & Writer: Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages.
Detail-Oriented: Ability to manage multiple projects and timelines simultaneously with high attention to detail.
Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on.
Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare.

Responsibilities:

Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention.
Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing.
Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments.
Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders.
Manage and improve CRM strategies across email, SMS, and other channels.
Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn.
Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns.
Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.

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Lifecycle Marketing Manager

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