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7shifts

Related companies:

🏢 Assembly
🏢 Scrut Automation
👥 51-100💰 $7.5m Seed on 2023-02-21SaaSInformation TechnologySoftware
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🏢 Ontra

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🔥 Senior Performance Marketing Manager
Posted 2024-10-21

📍 Canada, United States

🧭 Full-Time

🔍 Restaurant technology

  • 4+ years of experience in a Performance Marketing role, particularly in a B2B SaaS or agency environment.
  • Hands-on experience with managing and optimizing paid media campaigns with annual budgets over $1m.
  • Strong analytical skills and ability to use data for decision-making, with attention to KPIs like MQLs, CPLs, MRR, CAC, and Payback.
  • Familiarity with digital acquisition channels, including Google Ads, Meta, and LinkedIn.
  • Strong understanding of the software buying journey.
  • Experience in a CRO/testing-focused environment.
  • Excellent verbal and written communication skills.

  • Engineer and implement data-driven performance marketing plans to achieve strategic business objectives and KPIs.
  • Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels.
  • Prepare, monitor, and analyze campaign performance, providing insights for continuous improvement.
  • Manage and allocate the digital marketing budget to maximize ROI.
  • Work cross-functionally with various teams to ensure cohesive marketing efforts.
  • Implement A/B testing and other methodologies to improve campaign performance.
  • Utilize digital marketing tools to enhance campaign effectiveness.

Google AnalyticsStrategyCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-21
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🔥 Marketing Automation Manager
Posted 2024-10-21

📍 Canada, United States

🧭 Full-Time

🔍 Restaurant industry

  • 3-5 years of hands-on experience managing Marketing Automation platforms (Marketo preferred).
  • Proven experience building and optimizing integrated campaigns across Email, Chat, In-App, and Push channels.
  • Strong analytical and problem-solving skills, able to develop actionable insights across the marketing lifecycle.
  • Excellent project management, communication, and organizational skills.
  • Cross-functional collaboration experience with RevOps, Sales, and Product teams.
  • Comprehensive knowledge of data privacy compliance (CASL, CAN-SPAM, GDPR).

  • Build integrated and data-driven marketing automation workflows across all channels to drive impactful results throughout the customer lifecycle.
  • Drive the implementation, adoption, and evolution of marketing technologies to improve efficiencies and support growth.
  • Oversee data cleansing, QA, and compliance to ensure the accuracy and integrity of 7shifts' marketing campaigns.
  • Develop and analyze campaign performance reports, identifying opportunities for testing and enhancements to optimize future campaigns.
  • Collaborate closely with RevOps and Data teams to ensure seamless integration of marketing technology within 7shifts' broader ecosystem.
  • Maintain and update documentation to reflect current requirements and configurations across our programs and processes.

Project ManagementQACollaboration

Posted 2024-10-21
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🔥 Lifecycle Marketing Manager
Posted 2024-10-21

📍 Canada, United States

🔍 Restaurant industry

  • Previous experience in email or growth marketing, focusing on free trial conversion and list management.
  • Proficiency with Marketo or similar marketing automation platforms.
  • Demonstrated understanding of digital customer journeys and lifecycle marketing.
  • Strong analytical and problem-solving skills to translate data into insights.
  • Exceptional written and verbal communication skills.
  • Project management skills to prioritize and manage multiple projects.
  • Cross-functional collaboration experience with Product, Design, and Sales.

  • Develop the strategy to reach prospects and customers at various stages of their customer journey.
  • Create engaging and personalized campaigns to help meet payroll and tips management revenue goals.
  • Identify effective channels and triggers for customer engagement.
  • Collaborate with internal stakeholders for insights and growth strategies.
  • Manage end-to-end campaign creation, including audience building and content development.
  • Track KPIs and provide insights on MRR contribution.
  • Maintain detailed documentation of campaigns.
  • Analyze customer behavior data to improve communication and increase lifetime value.

Project ManagementStrategyCommunication SkillsCollaboration

Posted 2024-10-21
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