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Senior Performance Marketing Manager

Posted 2024-10-21

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💎 Seniority level: Senior, 4+ years

📍 Location: Canada, USA

🔍 Industry: Restaurant technology

🏢 Company: 7shifts

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Google AnalyticsStrategyCommunication SkillsAnalytical SkillsCollaboration

Requirements:
  • 4+ years of experience in a Performance Marketing role in a B2B SaaS or agency environment.
  • Hands-on experience with managing and optimizing paid media campaigns with $1M+ annual budgets.
  • Strong analytical skills and the ability to use data for decision-making, focusing on KPIs such as MQLs, CPLs, MRR, CAC, and Payback.
  • Familiarity with digital acquisition channels including Google Ads, Bing Ads, Meta, LinkedIn, and Programmatic Display.
  • Understanding of the software buying journey and ability to develop full-funnel media campaigns.
  • Experience in a CRO/testing-focused environment, supporting experiments.
  • Excellent written and verbal communication skills and the ability to work with brand and design teams.
Responsibilities:
  • Engineer and implement data-driven performance marketing plans to achieve strategic business objectives and KPIs set by Revenue Marketing.
  • Oversee planning, execution, and optimization of digital marketing campaigns across various channels including paid search, display advertising, paid social, programmatic, and OOH.
  • Prepare, monitor, and analyze campaign performance, providing insights and recommendations for continuous improvement.
  • Manage and allocate the digital marketing budget effectively to maximize ROI.
  • Work cross-functionally with various teams to ensure cohesive marketing efforts.
  • Implement A/B testing and other optimization methodologies for campaign performance.
  • Utilize digital marketing tools like Google Analytics 4 and others to enhance effectiveness.
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  • 5+ years of direct experience in performance marketing.
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  • Fluency with digital ad channel data, metrics, measurement, and analytics.
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  • Own operations and execution across all programmatic paid ad channels to deliver against growth and ROI goals.
  • Build the paid channel strategy, forecast and budget in collaboration with growth, marketing, and finance teams.
  • Drive CRO initiatives through ads, landing pages, and website experiences.
  • Test and scale new programmatic paid ad channels.
  • Analyze and present paid media investments efficiency to the executive team and cross-functional stakeholders.
  • Partner with external agencies and internal teams to execute paid media plans.
  • Launch, scale, and optimize best-in-class paid media campaigns.
  • Build, prioritize, and maintain a backlog of experiments.
  • Document and share experiment results and learnings with the broader team regularly.
  • Be prepared to take on other ad-hoc assignments related to growth marketing.

LeadershipProject ManagementData AnalysisProduct ManagementGoogle AnalyticsJiraCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsTime ManagementWritten communication

Posted 2024-10-20
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