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Senior Performance Marketing Manager

Posted 2024-10-20

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💎 Seniority level: Senior, 5+ years

📍 Location: US

💸 Salary: 130000 - 155000 USD per year

🔍 Industry: Email marketing

🏢 Company: Flodesk

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: LeadershipProject ManagementData AnalysisProduct ManagementGoogle AnalyticsJiraCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsTime ManagementWritten communication

Requirements:
  • 5+ years of direct experience in performance marketing.
  • Hands-on experience managing budgets for paid media programs, including Google Ads, Performance Max, Meta Ads, ideally with a focus on B2B SaaS.
  • Ability to execute independently on end-to-end plans.
  • Fluency with digital ad channel data, metrics, measurement, and analytics.
  • Solid understanding of experimentation and A/B testing.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and present to leadership.
Responsibilities:
  • Own operations and execution across all programmatic paid ad channels to deliver against growth and ROI goals.
  • Build the paid channel strategy, forecast and budget in collaboration with growth, marketing, and finance teams.
  • Drive CRO initiatives through ads, landing pages, and website experiences.
  • Test and scale new programmatic paid ad channels.
  • Analyze and present paid media investments efficiency to the executive team and cross-functional stakeholders.
  • Partner with external agencies and internal teams to execute paid media plans.
  • Launch, scale, and optimize best-in-class paid media campaigns.
  • Build, prioritize, and maintain a backlog of experiments.
  • Document and share experiment results and learnings with the broader team regularly.
  • Be prepared to take on other ad-hoc assignments related to growth marketing.
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Google AnalyticsStrategyCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-21
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