Lifecycle Marketing Manager

Posted 2024-11-09

💎 Seniority level: Manager, 5+ years of lifecycle marketing experience, with at least 3 years of experience with Marketo required.

📍 Location: United States

💸 Salary: 96000 - 134000 USD per year

🔍 Industry: AI-powered legal technology solutions for private capital investment firms

🏢 Company: Ontra

🗣️ Languages: English

⏳ Experience: 5+ years of lifecycle marketing experience, with at least 3 years of experience with Marketo required.

🪄 Skills: Data AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

Requirements:

5+ years of lifecycle marketing experience, with at least 3 years of experience with Marketo required.
Strong written communication skills, especially in creating captivating subject lines.
Proactive and innovative mindset with a focus on building and improving systems.
Strong analytical ability with a test and learn mentality, with an intense curiosity about data and customer insights.

Responsibilities:

Build and manage sophisticated nurture programs for leads and customers in various segments and stages of our funnel.
Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team.
Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to enhance the program.
Establish a rigorous AB testing agenda to improve performance of messaging, subject lines, CTAs, content, and email timing.
Partner with cross-functional teams to uncover customer insights that inform better decision making.
Lead email marketing efforts for nurtures and manage batching for broader campaign emails.

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Lifecycle Marketing Manager

Requirements:

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