Apply๐ California, United States
๐ Tech, mobile app, or gaming industry
- Bachelorโs degree or equivalent in Marketing, Business Administration, or related field.
- 3-4+ years of lifecycle or customer marketing experience in tech, mobile app, or gaming industries.
- Up to date with best practices for email, push, in-app notifications, and SMS.
- Expertise in managing end-to-end campaigns in a mobile customer engagement platform.
- Experience with data-driven marketing campaigns and marketing campaign analysis.
- Familiarity with A/B testing and experiment design.
- Strong project management and planning skills.
- Proficiency in MS Excel or Google Sheets.
- Build lifecycle marketing strategy to enhance engagement, retention, and customer lifetime value across multiple channels.
- Create, monitor, and optimize automated user engagement journeys with various content triggers.
- Utilize data and A/B testing to refine campaign performance.
- Experiment with new user segments and understand their motivations.
- Monitor and improve overall email marketing program performance.
- Manage email marketing operations including copywriting and optimization.
Project ManagementQAStrategy
Posted 2024-10-12
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