Lifecycle Marketing Manager

Posted 2024-10-12

View full description

💎 Seniority level: Manager, 3-4+ years

📍 Location: California, United States

🔍 Industry: Tech, mobile app, or gaming industry

🏢 Company: Miles

⏳ Experience: 3-4+ years

🪄 Skills: Project ManagementQAStrategy

Requirements:

Bachelor’s degree or equivalent in Marketing, Business Administration, or related field.
3-4+ years of lifecycle or customer marketing experience in tech, mobile app, or gaming industries.
Up to date with best practices for email, push, in-app notifications, and SMS.
Expertise in managing end-to-end campaigns in a mobile customer engagement platform.
Experience with data-driven marketing campaigns and marketing campaign analysis.
Familiarity with A/B testing and experiment design.
Strong project management and planning skills.
Proficiency in MS Excel or Google Sheets.

Responsibilities:

Build lifecycle marketing strategy to enhance engagement, retention, and customer lifetime value across multiple channels.
Create, monitor, and optimize automated user engagement journeys with various content triggers.
Utilize data and A/B testing to refine campaign performance.
Experiment with new user segments and understand their motivations.
Monitor and improve overall email marketing program performance.
Manage email marketing operations including copywriting and optimization.

Apply

Related Jobs

Apply

🔥 Lead Generation and Lifecycle Marketing Manager - Remote

Posted 2024-11-21

📍 Pennsylvania, Virginia

💸 100000 - 120000 USD per year

🔍 Healthcare

🏢 Company: Blackbird Health👥 10-100

5+ years of experience in lead generation, lifecycle marketing, or a similar role, ideally in healthcare or education.
Proven experience growing and managing B2C and B2B contact lists.
Hands-on experience with email marketing platforms such as HubSpot, Marketo, and Mailchimp.
Experience working within a CMS to manage content.
Strong ability to develop and execute nurture campaigns and content-driven marketing strategies.
Analytical mindset with experience using A/B testing and data analysis.
Excellent written and verbal communication skills.
Highly organized and detail-oriented.

Develop and execute strategies to grow consumer email and contact lists.
Own execution of B2C campaigns, including email, webinars, and digital events.
Build and manage contact lists of pediatricians, health professionals, and school staff.
Design and execute targeted B2B nurture campaigns to drive sales leads.
Segment audiences for tailored messaging.
Use analytics to measure campaign effectiveness.

Data AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsTime ManagementWritten communicationMultitaskingDocumentation

Posted 2024-11-21

Apply

🔥 Lifecycle Marketing Manager

Posted 2024-11-19

📍 United States

🧭 Full-Time

💸 83700 - 91000 USD per year

🔍 Nonprofit

🏢 Company: Merit America

Demonstrated success in managing and executing email marketing campaigns.
Familiarity with email marketing and lifecycle management tools such as Marketo, Pardot, or similar.
Committed to Merit America’s mission and values.
Awareness and commitment to diversity, equity, and inclusion.

Oversee the organization's email marketing platform and related automation tools.
Design and implement automated nurture campaigns targeting prospects at different funnel stages.
Develop strategies to engage potential learners before they enter the lead funnel.
Monitor key metrics and present findings to leadership for ongoing optimization.

SalesforceStrategyCollaboration

Posted 2024-11-19

Apply

🔥 Lifecycle Marketing Manager

Posted 2024-11-09

📍 United States

🧭 Full-Time

💸 96000 - 134000 USD per year

🔍 AI-powered legal technology solutions for private capital investment firms

🏢 Company: Ontra

5+ years of lifecycle marketing experience, with at least 3 years of experience with Marketo required.
Strong written communication skills, especially in creating captivating subject lines.
Proactive and innovative mindset with a focus on building and improving systems.
Strong analytical ability with a test and learn mentality, with an intense curiosity about data and customer insights.

Build and manage sophisticated nurture programs for leads and customers in various segments and stages of our funnel.
Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team.
Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to enhance the program.
Establish a rigorous AB testing agenda to improve performance of messaging, subject lines, CTAs, content, and email timing.
Partner with cross-functional teams to uncover customer insights that inform better decision making.
Lead email marketing efforts for nurtures and manage batching for broader campaign emails.

Data AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

Posted 2024-11-09

Apply

🔥 Lifecycle Marketing Manager, Enterprise Activation

Posted 2024-10-22

📍 United States, Canada

🧭 Full-Time

💸 111000 - 169000 USD per year

🔍 AI writing assistance

🏢 Company: Grammarly

5-8 years of experience in B2B lifecycle marketing, focusing on large businesses.
Expertise in driving the B2B Enterprise customer engagement/retention strategy for Grammarly’s managed customers.
Ability to use data insights to create high impact programs, with a bias for experimentation.
Collaborate cross-functionally with marketing, product, engineering, and analytics teams to unlock new opportunities for large-scale efficiency and productivity.
Strong prioritization skills, project management abilities, and execution excellence.
Effective communication of results and strategic plans.
Ability to pull and analyze data and report on campaigns and experiments.

Contribute to the strategy and initiatives to deliver impact to key outcomes.
Own the day-to-day execution of email, in-app, and push campaigns, including building, scheduling, and testing.
Coordinate cross-functional projects and campaigns between marketing, product, engineering, and analytics teams.
Work across various channels, stakeholders, and projects to build models, analyze data, advise channel managers, and set up experiments.
Curate marketing processes and reporting.
Establish an operational center of excellence within Lifecycle and be a thought leader.

Project ManagementData AnalysisProject CoordinationJiraData analysisCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-22

Apply

🔥 Lifecycle Marketing Manager

Posted 2024-10-21

📍 Canada, United States

🔍 Restaurant industry

🏢 Company: 7shifts

Previous experience in email or growth marketing, focusing on free trial conversion and list management.
Proficiency with Marketo or similar marketing automation platforms.
Demonstrated understanding of digital customer journeys and lifecycle marketing.
Strong analytical and problem-solving skills to translate data into insights.
Exceptional written and verbal communication skills.
Project management skills to prioritize and manage multiple projects.
Cross-functional collaboration experience with Product, Design, and Sales.

Develop the strategy to reach prospects and customers at various stages of their customer journey.
Create engaging and personalized campaigns to help meet payroll and tips management revenue goals.
Identify effective channels and triggers for customer engagement.
Collaborate with internal stakeholders for insights and growth strategies.
Manage end-to-end campaign creation, including audience building and content development.
Track KPIs and provide insights on MRR contribution.
Maintain detailed documentation of campaigns.
Analyze customer behavior data to improve communication and increase lifetime value.

Project ManagementStrategyCommunication SkillsCollaboration

Posted 2024-10-21

Apply

🔥 Duckbill Product & Lifecycle Marketing Manager

Posted 2024-10-21

📍 PST

🧭 Full-Time

🔍 AI and consumer products

🏢 Company: Duckbill Technologies, Inc.

Bachelor's degree in Marketing, Business or related field.
5-7 years of experience in product marketing, customer engagement, or related roles.
Proven track record of successful engagement strategies and marketing campaigns.
Strong understanding of customer journey mapping and digital marketing channels.
Experience with product launch strategies, market research, and competitive analysis.
Excellent copywriting and communication skills for marketing content.
Proficiency in marketing automation tools, creative platforms, CRM systems, and analytics.
Strong project management skills and ability to work cross-functionally.
Self-starter attitude with a proactive approach in a fast-paced startup environment.

Develop and implement engagement strategies to build customer relationships across channels.
Create retention strategies to minimize churn and win-back campaigns for lapsed customers.
Lead GTM strategies for new product launches, collaborating with product teams.
Plan and execute integrated marketing campaigns, analyzing performance for optimization.
Create marketing assets like emails, social media content, and customer testimonials.
Capture customer feedback and create advocacy programs and loyalty initiatives.
Monitor KPIs for marketing efforts and report to stakeholders.

Project ManagementGoogle AnalyticsStrategyGoCommunication Skills

Posted 2024-10-21

Apply

🔥 Sr. Lifecycle Marketing Manager- Partnerships

Posted 2024-10-18

📍 USA

🧭 Full-Time

💸 122000 - 175000 USD per year

🔍 Digital safety products

🏢 Company: Aura

5-7 years developing and managing email and in-app campaigns for a B2B or B2B2C program.
Experience in managing multiple stakeholders and projects in a cross-functional environment.
Familiarity with subscription business models and relevant metrics.
Experience using CRM tools for building automated email campaigns (Braze preferred).
Strong analytical skills with a focus on A/B testing.
Proficient in Excel and Google Sheets and capable of troubleshooting and QA.

Build and execute multi-channel campaigns to drive activations and upsells.
Collaborate with cross-functional teams for campaign optimization and market setup.
Ensure effective measurement and reporting of campaign performance.
Develop long-term engagement strategies in collaboration with leadership.

Project ManagementQAStrategy

Posted 2024-10-18

Apply

🔥 Lifecycle Marketing Manager

Posted 2024-10-11

📍 USA

🧭 Full-Time

💸 $85,000 - $95,000 per year

🔍 Digital health

🏢 Company: Parsley Health

Experience: 3-5 years of marketing experience, ideally in digital healthcare marketing.
Email Expert: Proven experience in lifecycle marketing and email campaign management in a fast-paced, high-growth environment.
Customer-Driven: Strong understanding of customer segmentation, personalization, and email automation tools (ideally with Iterable).
Data-First: Strong data analysis skills and experience working with cross-functional teams to derive actionable insights.
Editor & Writer: Excellent written and verbal communication skills, with a knack for editing, tweaking, and finding compelling messages.
Detail-Oriented: Ability to manage multiple projects and timelines simultaneously with high attention to detail.
Startup Savvy: Prior experience in an early-stage startup environment, with a willingness to be hands-on.
Passion: Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare.

Own and execute lifecycle marketing strategies to increase engagement, conversion, and retention.
Lead the development, execution, and optimization of email marketing campaigns and newsletters, including customer segmentation, automation, and A/B testing.
Collaborate with the product, design, and content teams to create personalized and impactful communications that resonate with different customer segments.
Monitor and analyze key lifecycle metrics (retention, engagement, CTR, etc.) to optimize campaigns and report performance to stakeholders.
Manage and improve CRM strategies across email, SMS, and other channels.
Optimize the onboarding process to ensure customers are fully engaged from the start, improving activation and reducing churn.
Support retention initiatives, including win-back campaigns, product usage nudges, and referral campaigns.
Work closely with data and analytics teams to gather insights and refine marketing tactics based on performance metrics.

LeadershipData AnalysisGoogle AnalyticsCross-functional Team LeadershipData analysisGoCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-11

Apply

🔥 Senior Lifecycle Marketing Manager (Contract)

Posted 2024-08-24

📍 United States

🧭 Contract

💸 $52 - $81 USD

🔍 Marketing

5+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred).
Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.).
Familiarity with data concepts such as APIs, JSON, ETLs, etc.
Knowledge of the Martech landscape and an ability to learn new systems quickly.
Experience with measurement tools like Tableau, Looker Data Studio, Amplitude, AppsFlyer, Google Analytics.
Experience successfully building and maintaining sophisticated, multi-channel experiences and multivariate A/B tests.

Engage product managers, creative teams, and engineers to develop scalable multi-channel marketing campaigns using HTML, CSS, Liquid, responsive modular templates, and other tools.
Provide expertise on lifecycle marketing strategies and user flows to engage, convert, and retain users.
Implement complex, multivariate A/B tests, and make optimization recommendations.
Create and optimize segmentation and content personalization strategies.
Leverage Braze to send high-quality, user-focused email, push, and in-app messages.
Work with engineering teams to develop infrastructure to power engaging user experiences and strong business outcomes.
Help ideate on campaigns and growth tactics to contribute to annual and quarterly plans.

HTMLCSSJavascriptJavaScriptGoogle AnalyticsTableau

Posted 2024-08-24

Apply

Lifecycle Marketing Manager

Requirements:

Responsibilities:

Related Jobs

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities

🔧 Requirements

💡 Responsibilities