Duckbill Product & Lifecycle Marketing Manager

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Requirements:

• Bachelor's degree in Marketing, Business or related field.
• 5-7 years of experience in product marketing, customer engagement, or related roles.
• Proven track record of successful engagement strategies and marketing campaigns.
• Strong understanding of customer journey mapping and digital marketing channels.
• Experience with product launch strategies, market research, and competitive analysis.
• Excellent copywriting and communication skills for marketing content.
• Proficiency in marketing automation tools, creative platforms, CRM systems, and analytics.
• Strong project management skills and ability to work cross-functionally.
• Self-starter attitude with a proactive approach in a fast-paced startup environment.

Responsibilities:

• Develop and implement engagement strategies to build customer relationships across channels.
• Create retention strategies to minimize churn and win-back campaigns for lapsed customers.
• Lead GTM strategies for new product launches, collaborating with product teams.
• Plan and execute integrated marketing campaigns, analyzing performance for optimization.
• Create marketing assets like emails, social media content, and customer testimonials.
• Capture customer feedback and create advocacy programs and loyalty initiatives.
• Monitor KPIs for marketing efforts and report to stakeholders.