Lifecycle Marketing Manager, Enterprise Activation

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Requirements:

• 5-8 years of experience in B2B lifecycle marketing, focusing on large businesses.
• Expertise in driving the B2B Enterprise customer engagement/retention strategy for Grammarly’s managed customers.
• Ability to use data insights to create high impact programs, with a bias for experimentation.
• Collaborate cross-functionally with marketing, product, engineering, and analytics teams to unlock new opportunities for large-scale efficiency and productivity.
• Strong prioritization skills, project management abilities, and execution excellence.
• Effective communication of results and strategic plans.
• Ability to pull and analyze data and report on campaigns and experiments.

Responsibilities:

• Contribute to the strategy and initiatives to deliver impact to key outcomes.
• Own the day-to-day execution of email, in-app, and push campaigns, including building, scheduling, and testing.
• Coordinate cross-functional projects and campaigns between marketing, product, engineering, and analytics teams.
• Work across various channels, stakeholders, and projects to build models, analyze data, advise channel managers, and set up experiments.
• Curate marketing processes and reporting.
• Establish an operational center of excellence within Lifecycle and be a thought leader.