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Growth Marketing Specialist - Meta
Posted about 18 hours agoViewed
💎 Seniority level: Junior, 2-3+ years
🔍 Industry: AI Solutions
🏢 Company: Scale AI👥 501-1000💰 $1,000,000,000 Series F 10 months ago🫂 Last layoff about 2 years agoArtificial Intelligence (AI)Data Collection and LabelingMachine LearningGenerative AIImage Recognition
⏳ Experience: 2-3+ years
Requirements:
- 2-3+ years of experience in managing paid marketing campaigns on Meta and other channels (strong focus on experience with Meta)
- Understanding of campaign management, targeting, bidding strategies, and performance optimization techniques on Meta
- Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Comfortable managing multiple campaigns on Meta
- Experience working with ad platform account managers/partners
Responsibilities:
- Work with regional growth marketing leads across different regions to set up and manage paid advertising campaigns on Meta to acquire contributors worldwide.
- Possess in-depth knowledge of Meta Ads platforms, including campaign setup, targeting, bidding strategies, ad formats, and reporting.
- Continuously analyze campaign performance, identify areas for improvement, and implement A/B testing strategies to optimize key metrics (e.g., conversion rates, cost per acquisition).
- help build strong internal processes for setting up, managing and reporting on campaigns on Meta
- Track and analyze key performance indicators, providing regular reports and insights to the growth marketing team and leadership.
- Keep up-to-date on the latest trends, and best practices in marketing on Meta
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