Senior Customer Marketing Manager - Strategic Advocacy

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Requirements:

• 8+ years of experience in customer advocacy, customer marketing, and/or marketing program management in a B2B SaaS environment
• Proven ability to build and scale customer advocacy programs, driving measurable business impact and fueling GTM initiatives
• Exceptional storytelling skills — you are a business-savvy storyteller who can craft compelling, human-centered narratives with strong data-driven insights and no fluff
• Highly organized and execution-focused, with outstanding project management skills and the ability to manage multiple initiatives with high quality and on deadline
• Deep curiosity and customer obsession—you naturally seek to understand customer behaviors, motivations, blockers, and goals and incorporate these insights into daily execution
• Strong cross-functional collaborator, able to influence and partner effectively with Sales, Customer Success, Marketing, and Product teams
• Excellent verbal and written communication skills, with a knack for developing authentic customer relationships and driving engagement
• Results-driven with strong analytical skills, capable of measuring the effectiveness of advocacy programs and optimizing for greater impact
• Passionate about serving and amplifying customer voices, with a customer-first mindset at the core of everything you do
• Bachelor’s degree from a 4-year institution or equivalent experience required

Responsibilities:

• Lead the Strategic Partnership Program (SPP): Develop and execute tailored co-marketing plans with Samsara’s most strategic customers to create compelling advocacy assets.
• Scale the Customer Speaker Program: Build and maintain a repository of engaged customer advocates who are strong speakers.
• Fuel go-to-market initiatives with customer advocacy: Align advocacy efforts with GTM priorities by integrating top customer stories into high-impact campaigns, product launches, and events.
• Deepen customer relationships to drive retention and expansion: Engage top advocates through exclusive sponsorships, events, and storytelling opportunities that showcase their successes while strengthening their connection to Samsara.
• Support Samsara’s flagship customer conference and key events: Drive customer storytelling, speaker recruitment, and engagement for Samsara’s annual user conference and other marquee events.
• Optimize and scale internal processes: Mature internal workflows, tools, and automation to streamline speaker sourcing, tracking, and fulfillment.
• Measure and optimize program impact: Track key advocacy metrics, analyze engagement data, and use insights to refine program strategies.