Marketing Lead

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Requirements:

• 3+ years of experience in marketing, preferably in a startup or tech environment
• Proven track record working with B2C markets, particularly English-speaking markets
• Strong English communication skills (verbal and written)
• Hands-on experience with lifecycle marketing tools (e.g., Customer.io) and social media management
• Familiarity with paid marketing platforms like Google Ads and Facebook Ads
• Analytical mindset and ability to measure campaign performance effectively
• High adaptability and eagerness to learn new tools and techniques
• Self-starter attitude with excellent organizational skills

Responsibilities:

• Take accountability for planning and executing marketing activities across multiple channels
• Coordinate with contractors (PPC specialists, copywriters, and designers) to deliver cohesive campaigns
• Oversee social media presence, ensuring consistent and engaging content
• Lead the organization of lifecycle marketing campaigns using tools like Customer.io
• Optimize and manage landing pages to improve conversion rates
• Identify growth opportunities and implement creative marketing experiments
• Track and analyze marketing metrics, ensuring campaigns meet targets (e.g., CAC, CPC, and conversion rates)
• Collaborate closely with leadership on marketing strategy and execution