AVP, Event Marketing & Experiences

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Requirements:

• Bachelor’s degree or, in lieu of a degree, a high school diploma/GED and 5+ years of event experience.
• 4+ years of experience in the following: event marketing, project management or marketing/creative agency experience.
• 1+ years of experience managing Salesforce campaigns & reporting.
• 3+ years’ experience managing budgets, allocating & optimizing spend across a portfolio of tactics, along with an ability to prioritize.
• Ability to travel (up to 50%) and perform off hours/weekend work as needed.
• Advanced skills in Salesforce, Microsoft PowerPoint, Excel and Word.

Responsibilities:

• Create a Tradeshow experience center of excellence with sustainable process improvement plans, best practices and tactical execution plans to create efficiency and implement self-service models.
• Develop, lead, manage and execute ~80 compelling event marketing programs that showcase the Synchrony brand, our partners and resonate with our audiences.
• Design programs that connect the dots between relevant opportunities and business goals.
• Design experiences that help drive industry goals focused on the merchant experience – from acquisition to engagement.
• Flawlessly implement the event marketing strategy and activation plans – incorporating unique ideas and new trends for enhanced/differentiated experiences.
• Partner with stakeholders to define event objectives, activation opportunities, schedules, required resources and measures of success for all events.
• Collaborate with agency partners to improve overall tradeshow operations – includes but not limited to: process improvement, giveaway approach, on-site documentation for teams, merchant acquisition strategies and optimization.
• Develop and present proposals and key updates to internal stakeholders, as appropriate.
• Conduct site visits as necessary for event locations, prepare RFPs for event services, oversee negotiations, and lead the decision-making and recommendation process.
• Manage and collaborate with agency partners and other 3rd party vendors with clear roles and responsibilities as well as negotiate and execute all contracts/agreements.
• Work with internal teams on development of effective event promotion strategies that include inbound and outbound marketing communications tactics, including advertising, social media and PR.
• Develop strong relationships with event properties to maximize investment.
• Manage and when appropriate, train all relevant vendor and staff resources to ensure flawless execution of events.
• Monitor activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
• Coordinate internal engagement and collaboration across business units and business areas to maximize integration and value along with consistent reporting metrics that properly demonstrate ROI.
• Responsible for budget tracking and optimization.
• Perform other duties and/or special projects as needed.