Director Growth Marketing

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Requirements:

• 10+ years of growth marketing and media planning experience, with 3+ years of team leadership in a DTC, beauty, or skincare environment.
• Proven track record managing $100M+ combined media budgets with expertise in performance marketing, attribution, and paid social/search.
• Deep understanding of Google, Meta, TikTok, and other key acquisition platforms.
• Experience managing multiple agencies (Google, TV, CTV, affiliate, MMM).
• Strong analytical mindset, with proficiency in incrementality testing, MMM, LTV modeling, and CAC efficiency.
• Ability to navigate complex cross-functional teams, influencing stakeholders across creative, finance, and analytics.
• Entrepreneurial mindset with a strong sense of ownership, continuously seeking innovative ways to drive growth and efficiency.

Responsibilities:

• Develop and execute a customer acquisition strategy that aligns with overall business goals and revenue targets.
• Own the day-to-day management of paid media channels across Meta, TikTok, Google, affiliate marketing, display and CTV/audio.
• Manage media pacing and tactical allocation, ensuring budget efficiency and goal attainment.
• Identify, test, and scale new customer acquisition channels to drive sustainable growth.
• Partner with internal stakeholders to align media strategy with brand positioning and promotional calendar.
• Monitor, analyze, and optimize key KPIs (LTV, CAC payback, CPC, Conversion, CPM) to improve efficiency and scale.
• Work closely with the data science & analytics team to ensure data accuracy and reporting integrity across platforms.
• Conduct deep quantitative analysis to inform media mix modeling, creative strategy, and audience segmentation.
• Ensure robust tracking and attribution models are in place, leveraging first-party data and incrementality testing.
• Own budgeting and pacing for a $60M+ annual media spend, ensuring efficient allocation across channels.
• Partner with the Director of Strategic Finance to forecast and scenario-plan media investments.
• Deliver weekly, monthly, and quarterly performance reports to senior leadership, providing actionable insights and recommendations.
• Lead and manage multiple external agencies across Google, CTV, and affiliates to ensure maximum performance.
• Collaborate with Meta & TikTok account reps to stay ahead of platform updates, beta programs, and best practices.
• Maintain strong relationships with ad tech partners and attribution vendors to optimize tracking and insights.
• Lead and mentor a high-performing growth marketing team, providing strategic direction and professional development.
• Partner with Creative, Brand, Product, and Influencer Marketing teams to optimize messaging, landing pages, and media assets.
• Identify process efficiencies to streamline cross-functional collaboration, ensuring alignment on growth initiatives.