Associate Creative Director

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Requirements:

• 8+ years of experience in creative leadership roles, preferably in digital-first consumer brands (CPG, beauty, wellness, or DTC).
• Expertise in digital strategy, content creation, and multi-channel campaign development, with a focus on engagement and performance.
• Strong data-driven mindset, with experience analyzing creative performance metrics to optimize effectiveness.
• Exceptional leadership and team-building skills, with a track record of mentoring and developing creative teams.
• Experience working closely with Marketing, Strategy, and Performance teams to align creative with business goals.
• Proficiency in Adobe Creative Suite and familiarity with tools for video, motion graphics, and digital content creation.
• Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Passion for digital innovation and trend forecasting, with a strong ability to evolve creative strategies in response to new technologies.

Responsibilities:

• Partner in developing the creative vision for Lume, ensuring all creative brand storytelling is innovative, engaging, and strategically aligned with business objectives.
• Collaborate with cross-functional teams to develop digital-first creative concepts that drive awareness, engagement, and conversion.
• Oversee multi-channel content creation across digital, social media, video, web, and 360 campaigns, ensuring brand consistency and excellence.
• Present creative concepts and strategic rationale to stakeholders, securing alignment across teams.
• Partner with Growth & Performance Marketing to develop data-driven creative assets optimized for testing and iteration.
• Oversee the development and implementation of creative performance metrics, using data insights to inform and refine future campaigns.
• Partner with Performance Marketing and Growth teams to test, measure, and iterate creative assets for optimal effectiveness.
• Drive innovation by leveraging platform trends, emerging technologies, and new storytelling techniques to position Lume as a leader in digital content.
• Work closely with Marketing, Product, and Integrated Marketing teams to translate business objectives into cohesive creative campaigns.
• Lead and inspire a team of designers, and freelancers, providing clear direction and constructive feedback.
• Foster a culture of collaboration, growth, and creative excellence, mentoring team members and driving their professional development.
• Build and scale a high-performance creative team, ensuring best-in-class execution across all touchpoints.
• Design and implement scalable creative workflows, increasing efficiency, speed, and output quality.
• Ensure creative processes support a high volume of asset production, enabling rapid testing, optimization, and scaling of campaigns.
• Manage creative resources, balancing in-house and freelance talent to meet production demands.