Paid Media Specialist

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Requirements:

• 5+ years minimum of paid media advertising experience preferred (building high converting funnels and driving quantifiable results).
• 5+ years minimum managing paid search and paid social advertising for growth clients, or clients spending $100k+ minimum monthly aggregate spend.
• Expertise in developing, testing, and optimizing advertisement copy and creative
• Experience in keyword targeting and audience optimization across multiple platforms
• Background in creative consultation for successful Paid Social Ads that convert
• Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results
• Experience using Google Analytics to develop insights and report them to stakeholders

Responsibilities:

• Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns.
• Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace.
• Conduct competitive research to ensure success in the ad space and new acquisition audience targeting.
• Manage between 5-10 paid media accounts (including but not limited to: Google/YouTube Ads, Pinterest, Facebook/Instagram Ads, LinkedIn Ads, and other social platforms like Twitter and TikTok) on behalf of Darkroom clients, with aggregate monthly spends ranging between $25,000 - $1M.
• Utilize Platform Ad Managers, third-party reporting tools, and Google Analytics to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution.
• Understand important KPI and industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.
• Implement real-time and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms.
• Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections.
• Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results.
• Understand digital marketing best practices and readily contribute to overarching marketing strategies to ensure client success across the board - even if it's paid media adjacent or outside of channel control.
• Understand full-funnel marketing strategies to ensure new acquisition, list growth, e-commerce, website CRO, retention, and overall client success based on marketing discussions and strategies that work in tandem with paid media and performance efforts.
• Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategy