Senior Paid Media Specialist (EMEA)

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Requirements:

• Design and implement data-driven paid media campaigns across platforms such as Google Ads, LinkedIn Ads, and Facebook Ads.
• Analyze campaign performance metrics to identify trends and insights, making necessary adjustments to improve ROI.
• Oversee the EMEA paid media budget to ensure optimal resource allocation.
• Conduct thorough market research to define target audiences.
• Provide regular reports on campaign performance, including key metrics such as ROI and conversion rates.
• Work closely with various marketing teams and departments.

Responsibilities:

• Own Paid Media Strategy & execution in EMEA.
• Develop new Campaigns, Strategies and Channels to drive maximum impact and cost-efficient demand via Paid Media.
• Collaborate closely with Global Demand Gen, Brand & Campaigns, Growth and Business Development teams to ensure smooth cross-departmental collaboration.