Amazon Brand Manager (Mando)

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Requirements:

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of experience managing Amazon Seller Central.
• Proficiency in using flat files for bulk updates within Amazon Seller Central.
• Strong understanding of Amazon PPC analysis (hands-on experience is a plus).
• Deep knowledge of Amazon SEO best practices.
• Entrepreneurial self-starter with a proactive, problem-solving mindset.
• Insatiable curiosity and drive to continuously improve and learn.
• A team player with a collaborative, ego-free approach.
• Ability to adapt quickly in the fast-evolving Amazon marketplace.
• Experience in inventory management and forecasting.
• Strong data analysis and decision-making skills.
• Excellent communication and organizational abilities.

Responsibilities:

• Oversee performance metrics, budgeting, financial reporting, and revenue forecasting for the Amazon channel.
• Develop and execute both short- and long-term strategies that align with business objectives in an omni-channel retail environment.
• Analyze key performance indicators (AcOS, RoAS, CTR) to optimize PPC campaigns and marketing efforts for maximum ROI and efficiency.
• Leverage key metrics like LTV, CAC, new-to-brand customers, and repurchase rates to optimize acquisition efficiency, maximize retention, and scale Amazon profitability through targeted advertising, strategic pricing, bundling, and promotional tactics.
• Maintain and optimize Amazon product listings, monitor sales trends, manage best-seller badges, track competitor activity, and oversee inventory levels at the ASIN level.
• Proactively address issues related to ASIN setup, deal eligibility, reseller activity, and other operational challenges to ensure continuous listing optimization.
• Work closely with teams across Marketing, Sales, Analytics, Product, Retail, Legal, and PR to develop and execute brand strategies.
• Identify new growth opportunities and coordinate marketing initiatives to drive external traffic to Amazon listings.