Principal Analyst Relations Manager

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Requirements:

• 10+ years of specialized experience in the Analyst Relations and Communications functions at a high growth scaling technology company.
• Have ability to develop, launch and scale a comprehensive Analyst Relations function from scratch for a growing global B2B enterprise software company.
• Experience managing vendor evaluations related to cloud data management, IoT, cloud software and/or to Gartner Magic Quadrants, IDC MarketScapes, and Forrester Waves, and similar reports.
• Proven track record of developing and maintaining relationships with key influencers, leading industry analysts and analyst firms, as well as securing coverage.
• Able to manage cross-functional teams, influence others without authority, including senior management.
• Strategic, analytical, and a creative problem solver who is also a self-starter, highly collaborative, and thoughtfully communicative.
• Strong project, organizational, and relationship management skills.
• Excellent verbal and written communication skills as well as presentation skills.
• Technical- and business-benefit understanding of prevailing and emerging technologies.
• BS/BA degree in business, marketing, public relations, communications, and/or a related technical field.

Responsibilities:

• Develop and own strategic analyst engagement programs to drive continuous engagement and education which leads to positive placement in leading reports.
• Cultivate and maintain positive relationships with key industry and market analysts across telematics, fleet, industrial operations, site operations and IoT as appropriate and oversee the company’s relationship with key analyst firms. (i.e. Gartner, Forrester, IDC, Berg Insights, ABI Research, Beecham Research, etc.).
• Advise internal leaders and teams on analyst engagement strategy and overall market dynamics; establish metrics to measure success of AR programs.
• Educate the analyst community to ensure they understand company direction, exec perspectives, our customer stories, and product roadmaps.
• Drive collaboration across product management, engineering, marketing, investor relations and communications to ensure that Samsara’s products are well positioned in analyst research reports, market share data, and event presentations.
• Work with product marketing, communications, and events to: create joint content with analysts (ie. webinars, ROI studies, etc.), include analyst insights into positioning and press releases, as well as include analysts in marquee events.
• Educate teams – especially sales, marketing, product, and customer success – on analyst perspectives and materials that customers and prospects can leverage.
• Develop relevant, compelling readouts and presentations to deliver to analysts to increase our presence and visibility in the analyst community.
• Bring a data-driven approach to helping Samsara appear and progress in comparative analyst reports.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.