Digital Marketing Copywriter

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Requirements:

• 3-5 years of experience in advertising/marketing copywriting, preferably within SaaS, B2B tech, or MarTech industries.
• Strong [advertising] portfolio showcasing a range of marketing copy, from short-form ads to long-form thought leadership.
• Ability to distill technical concepts into interesting, audience-friendly copy.
• Experience with SEO, CRO, and performance marketing tactics is not mandatory, but a nice-to-have.
• Unparalleled attention to detail, other-worldly creativity, and a self-starter mentality so that you can take direction and run with it.

Responsibilities:

• Write clear, compelling, and conversion-focused copy for digital marketing campaigns, sales collateral, and ad creatives.
• Ask the right questions to ensure your assignments are on-point with the appropriate objectives that serve the aspirations of the company.
• Ideate on everything from Event Themes to Brand Campaigns.
• Translate complex MarTech concepts into digestible, engaging messaging that resonates with our target audiences.
• Partner with Designers, Growth Marketers, and Brand Strategists to develop cohesive campaigns.
• Optimize copy for performance, leveraging A/B testing and analytics to refine messaging strategies.
• Contribute to brand voice development, ensuring consistency across all touch points.
• Stay ahead of industry trends and competitor messaging to keep our content fresh and impactful.