Marketing Manager, Loyalty

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Requirements:

• 4-6 years of marketing experience in restaurant, retail, CPG, or other B2C industries.
• Experience in digital commerce, loyalty program management, CRM, or direct-to-consumer businesses.
• Background in Marketing, Economics, Finance, or Business Strategy is highly desirable.
• Proven ability to work in a dynamic, fast-paced environment with flexibility and adaptability.
• Strong analytical skills and a track record of converting data insights into actionable strategies.
• Familiarity with loyalty management technologies (e.g. Paytronix, Braze, Square,) is highly preferred.
• Excellent presentation, verbal, and written communication skills.
• Demonstrated ability to influence stakeholders across different levels of the organization, including non-direct reports.
• Self-motivated and capable of managing complex projects independently.
• Strategic thinker with strong problem-solving abilities and the capacity to adjust priorities swiftly.
• Proficient in collaborating with cross-functional teams, including technical and non-technical groups.

Responsibilities:

• Develop and implement strategies to attract new loyalty program members and increase engagement and frequency among existing members.
• Combines economic trends and consumer research with internal and external data to craft short and long-term loyalty program strategies.
• Analyzes loyalty data to develop actionable insights, build strategies, and execute plans that enhance customer lifetime value.
• Conducts testing, analyzes results, and scales successful initiatives to meet program objectives.
• Evaluates program financials, partnering with analytics teams to ensure accurate growth projections and business cases.
• Designs and executes targeted challenges, promotions, and initiatives for different customer segments.
• Oversees the execution of promotions and rewards incentives to drive desired customer behaviors.
• Collaborates with digital experience and IT teams to enhance the digital loyalty platform and improve the member experience.
• Partners with operations teams to develop training materials and internal communications, ensuring widespread program understanding and adoption.
• Leads the creation of marketing communications and in-location merchandising to educate and attract customers to the loyalty program.