Content Specialist, EMEA

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Requirements:

• Proven background in B2B SaaS content marketing with a strong grasp of best practices.
• Extremely strong content creation skills with the ability to craft compelling and innovative narratives.
• Proficiency in marketing tools (i.e. Hubspot, Marketo, etc.)
• Experience in email marketing and collaborating on B2B social media strategies.

Responsibilities:

• Create, manage, and execute engaging content for inbound demand generation marketing campaigns, collaborating with the sales team to align efforts for maximum impact.
• Copywriting, commissioning, and editing for organic channels.
• Monitor, evaluate, and optimize content performance to ensure measurable results and continuous improvement.
• Identify and leverage AI-driven tools and technologies to enhance content creation, staying ahead of industry trends.
• Utilize advanced SEO strategies and tools to optimize content performance across organic channels, ensuring maximum visibility and impact in search engine rankings.
• Work with the wider marketing team to develop and implement a robust social media content strategy – with a focus on LinkedIn.
• Manage and oversee internal marketing projects, ensuring timely delivery and exceptional quality.
• Assist in various marketing activities, including email campaigns, landing page optimization, and social media initiatives.
• Be the guardian of our brand, ensuring consistent and engaging messaging across all channels.
• Maintain internal content management trackers, ensuring clear internal communication across teams.