Graduate communications specialist

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Requirements:

• Understanding of social media and communications best practices.
• Hands-on knowledge of social media management tools like Sprout Social, an understanding of web analytics tools (social and web like Google Analytics) is a plus.
• Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram, and Reddit.
• An analytical eye and a good sense for the type of content that performs best depending on platform and objective.
• Understanding of educational content funnels and using video as a core social media marketing asset.
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams.
• Excellent verbal and written communication skills, strong content marketer.
• Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality.
• Affinity for planning is a must, experience with project management tools like Jira is an advantage.
• Willingness to travel up to 4 times a year for internal events.

Responsibilities:

• Develop, schedule, and publish content across multiple social media platforms.
• Share regular updates and reporting on social media metrics, content performance, and campaign results.
• Support the growth and nurturing of Canonical's social media audiences while increasing engagement rates and valuable actions.
• Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action.
• Be responsible for executing A/B and multivariate growth tests.
• Be audience centric, focusing on platform and community moderation, as well as direct audience engagement.
• Create awareness on integrated campaigns, product launches, webinar series, industry announcements, and core content.
• Package all of Canonical's product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.