ApplySr. SEO Content Strategist II - Demand Generation (Remote Eligible)
Posted about 1 month agoViewed
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💎 Seniority level: Senior, 7+ years
📍 Location: USA
💸 Salary: 120000.0 - 157500.0 USD per year
🔍 Industry: Technology
🏢 Company: Smartsheet👥 1001-5000💰 $3,200,000,000 Post-IPO Debt 6 months ago🫂 Last layoff about 2 years agoSaaSEnterpriseSoftware
🗣️ Languages: English
⏳ Experience: 7+ years
🪄 Skills: Data AnalysisGoogle AnalyticsContent creationContent managementAnalytical SkillsSEO
Requirements:
- 7+ years of experience in SEO or content strategy, including managing complex editorial workflows.
- Proven track record of driving organic growth.
- Experience in developing and refining content briefs that align with SEO strategies.
- Experience analyzing engagement metrics and applying insights.
- Familiarity with generative AI tools and technologies.
- Proficiency with SEO tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
- Strong analytical skills, with experience translating data into actionable strategies.
- Excellent communication skills, both written and verbal.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Responsibilities:
- Help to define and execute Smartsheet’s global SEO strategy.
- Conduct comprehensive opportunity analyses, including keyword research, query intent mapping, competitive assessments, and SERP landscape evaluations.
- Develop content briefs for writers that include target queries, user intent, formatting guidelines, and SEO best practices.
- Optimize meta tags, headlines, and on-page elements.
- Perform ongoing analysis of published content.
- Stay at the forefront of industry trends, including generative AI tools.
- Collaborate with internal and external content creators.
- Improve page engagement and conversion rates by optimizing on-page elements.
- Support other duties as needed.
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