Marketing Manager

Posted 8 days agoViewed

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💎 Seniority level: Manager

📍 Location: United States

💸 Salary: 80000.0 - 110000.0 USD per year

🔍 Industry: Healthcare, technology

🏢 Company: Lumata Health👥 11-50💰 $5,500,000 Series A 12 months agoMedical Information Technology Health Care

🗣️ Languages: English

🪄 Skills: Data AnalysisCross-functional Team LeadershipCommunication SkillsCollaborationAttention to detailMarket ResearchDigital MarketingCustomer Success

Requirements:

Proven track record in a marketing leadership role, ideally in healthcare or technology.
Experience with B2B and B2C marketing strategies, including patient and practice marketing.
Strong strategic thinking to translate business goals into actionable plans.
Exceptional communication skills and attention to detail.
Proficiency in branding, digital marketing, and performance analytics.
Collaborative mindset and experience with cross-functional teams.

Responsibilities:

Develop and implement marketing strategies to reduce patient churn and confusion.
Partner with Enrollment team leadership to provide marketing strategy for re-engaging 'cold' leads.
Evaluate patient materials and redesign across the patient journey.
Conduct patient testimonials across communication touchpoints.
Assess and provide strategic guidance for the myVisionTrack marketing plan.
Audit patient journey and ensure consistent messaging.
Collaborate with Customer Success to address escalated patient questions.
Analyze patient engagement data to refine marketing efforts.
Create a branding kit for clinics before launch.
Work with Customer Success to audit and manage clinic materials.
Increase awareness of Lumata Health within practices.
Create digital resources and campaigns to support practices.
Launch a 'surprise and delight' campaign for key stakeholders.
Produce annual 'year in review' materials showcasing Lumata's value.
Establish and maintain brand guidelines for company-wide use.
Lead marketing efforts for recruitment, conferences, and media presence.
Develop personas for unified communications.
Manage social media and public relations strategies.
Collaborate cross-functionally to align marketing with company goals.
Summarize marketing progress and collaborate with leadership.

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Marketing Manager

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