Gestionnaire Marketing/Marketing Manager - Residential Business and Ecommerce

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Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 5-10 years of experience in marketing, including a strong focus on ecommerce platforms and demand generation.
• Proven track record of managing ecommerce platforms (Shopify, Amazon) and driving performance improvements.
• Solid understanding of digital marketing strategies such as SEO, SEM, content marketing, and performance analytics.
• Exceptional copywriting skills and experience contributing to compelling marketing content.
• Excellent proficiency in written and spoken English, with at least conversational proficiency in spoken French.
• Strong project management and organizational skills, with ability to manage multiple priorities effectively.
• Results-driven mindset with a focus on achieving measurable outcomes.
• Experience managing marketing budgets and aligning spend with strategic goals.
• Excellent interpersonal skills and the ability to collaborate with internal and external stakeholders.

Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Optimize ecommerce platforms (Shopify, Amazon) to improve customer experience and maximize sales.
• Collaborate with the web team and digital marketing to implement performance-enhancing strategies.
• Provide reporting and insights on ecommerce performance to guide decision-making.
• Plan, create, and oversee marketing campaigns across multiple channels.
• Collaborate with channel partners to execute impactful campaigns that drive measurable results.
• Leverage partnerships to enhance brand visibility and recognition.
• Provide input on creating compelling content for events and promotional materials.
• Manage marketing budgets effectively to maximize ROI.