- Develop the Natural Channel’s three-year vision and annual operating plan.
- Define channel priorities and identify growth opportunities across customers, geography, assortment, merchandising, and emerging accounts.
- Own revenue, trade investment, distribution, velocity, and profitability objectives.
- Build customer-level growth plans and optimize assortment, pricing, promotions, merchandising, and innovation.
- Set channel KPIs and address performance gaps.
- Lead, coach, and develop the Natural sales team and manage broker and agency partners.
- Build senior-level relationships with priority Natural customers and lead annual planning, joint business planning, negotiations, and strategic business reviews.
- Manage relationships and business performance with key Natural distributors, particularly UNFI and KeHE.
- Partner with Finance, Revenue Growth Management, Supply Chain, Category Management, Insights, Marketing, and Innovation on channel execution.