theSkimm

👥 101-250💰 Series C over 5 years ago🫂 Last layoff almost 2 years agoInformation ServicesPublishingNewsPoliticsFashionMobile Apps💼 Private Company
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theSkimm is a leading digital media company delivering concise, unbiased news and information to millions of women. We empower women to make confident decisions by breaking down complex topics – from current events to personal finance – into easily digestible formats. Our diverse ecosystem includes daily and weekend newsletters, podcasts, a mobile app, and in-house video and audio production. We've established ourselves as a trusted source, fundamentally changing how women consume news and engage with information. Our tech stack includes a robust infrastructure leveraging Amazon, Google Cloud, and Cloudflare CDN, ensuring a seamless user experience. We prioritize innovative solutions and lean on technologies like DNSSEC and IPv6 for security and performance. While our headquarters are in New York City, we offer flexible hybrid and remote work options. We're proud of our mission-driven approach, supporting initiatives focused on empowering women, including voter registration drives and advocating for paid family leave. Our company culture fosters collaboration and innovation. We value our employees' contributions and prioritize creating an inclusive and supportive environment. We're a fast-growing, privately-held company with significant funding, backed by investors such as GV (formerly Google Ventures) and Disney, and consistently recognized for our impact in media and women's empowerment. We offer challenging, purpose-driven work within a dynamic team. We are continually expanding our digital platforms and content offerings to reach a wider audience. Our data-driven approach to marketing and product development fuels our consistent growth and innovation. We believe in fostering a supportive and collaborative environment where all team members can contribute their unique strengths to achieve our mission.

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📍 New York, NY

🧭 Contract

💸 10000 USD per month

🔍 Digital media

  • A minimum of 5-6 years of editorial experience, ideally including money and career content.
  • 5+ years experience with DTC subscription businesses.
  • Fluency in digital marketing, advertising, product management, growth tactics, and social media.
  • Ability to gather and interpret data for actionable insights.
  • Strong general marketing skills and passion for customer engagement.
  • Experience developing success stories and testimonials for brand credibility.
  • Strong understanding of B2C/DTC marketing strategies, user acquisition, and product analytics.
  • Excellent leadership and communication skills for cross-functional collaboration.
  • Analytical mindset for interpreting data and making data-driven decisions.
  • Experience with marketing automation tools, CRM systems, affiliates, influencers, and analytics platforms.
  • Superior written and oral communication skills.
  • Experience managing marketing performance across various channels.
  • Entrepreneurial spirit to take risks in uncharted territory.
  • Develop and iterate upon comprehensive marketing and growth strategies related to Skimm_.
  • Oversee and execute strategies to drive new and recurring revenue.
  • Lead creation of messaging, UX copy, and collateral for target audiences.
  • Define business metrics and measurement plans for continuous optimization.
  • Partner with growth marketing to create effective marketing campaigns across digital, social, email, and offline channels.
  • Collaborate with product teams to refine the product roadmap.
  • Conduct customer interviews to understand pain points and inform strategies.
  • Analyze market trends, customer behavior, and competitor activities.
  • Manage stakeholder communications and set expectations.
  • Spearhead the communication strategy for product changes.

LeadershipProduct ManagementProduct DevelopmentStrategyProduct AnalyticsCommunication Skills

Posted 3 months ago
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