Product Marketing Contractor

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Requirements:

• A minimum of 5-6 years of editorial experience, ideally including money and career content.
• 5+ years experience with DTC subscription businesses.
• Fluency in digital marketing, advertising, product management, growth tactics, and social media.
• Ability to gather and interpret data for actionable insights.
• Strong general marketing skills and passion for customer engagement.
• Experience developing success stories and testimonials for brand credibility.
• Strong understanding of B2C/DTC marketing strategies, user acquisition, and product analytics.
• Excellent leadership and communication skills for cross-functional collaboration.
• Analytical mindset for interpreting data and making data-driven decisions.
• Experience with marketing automation tools, CRM systems, affiliates, influencers, and analytics platforms.
• Superior written and oral communication skills.
• Experience managing marketing performance across various channels.
• Entrepreneurial spirit to take risks in uncharted territory.

Responsibilities:

• Develop and iterate upon comprehensive marketing and growth strategies related to Skimm_.
• Oversee and execute strategies to drive new and recurring revenue.
• Lead creation of messaging, UX copy, and collateral for target audiences.
• Define business metrics and measurement plans for continuous optimization.
• Partner with growth marketing to create effective marketing campaigns across digital, social, email, and offline channels.
• Collaborate with product teams to refine the product roadmap.
• Conduct customer interviews to understand pain points and inform strategies.
• Analyze market trends, customer behavior, and competitor activities.
• Manage stakeholder communications and set expectations.
• Spearhead the communication strategy for product changes.