Product Marketing Manager B2C

Posted about 7 hours agoViewed

📍 Location: France

🔍 Industry: B2C, health and wellbeing

🏢 Company: Alan

🗣️ Languages: English, French

🪄 Skills: Data AnalysisProduct ManagementProduct AnalyticsContent creationContent managementCommunication SkillsSEOWritingSales experienceMarket ResearchData visualizationDigital MarketingCustomer supportA/B testing

Requirements:

Proven track record in product marketing and content strategy
Experience in B2C marketing
Strong written and verbal communication skills in English & French
Product sense
At ease to work in a 0 to 1 project
Creative storyteller, balanced with strong analytical capabilities
Results-oriented with focus on measuring impact on conversion/revenues

Responsibilities:

Craft and execute our communication strategy across B2B2C and B2C channels
Lead our seasonal eyewear collections (4/year), owning the editorial direction and product storytelling
Build compelling sales enablement assets that showcase our unique positioning
Drive personalized marketing campaigns, including gamified experiences
Optimize conversion through data-driven A/B testing and campaign analytics
Expand our catalog in optics and wellbeing verticals

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