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Lead Generation & Outreach Specialist
Posted 2 days agoViewed
💎 Seniority level: Some experience or exposure to outbound sales strategies, including cold outreach
💸 Salary: 27000.0 - 30000.0 GBP per year
🔍 Industry: Marketing
🏢 Company: Product Marketing Alliance
🗣️ Languages: English
⏳ Experience: Some experience or exposure to outbound sales strategies, including cold outreach
Requirements:
- Some experience or exposure to outbound sales strategies, including cold outreach.
- Familiarity with sales and marketing tools such as Clay, RB2B, Smartlead.
- You want ownership in your role from the beginning and ready to level up.
- You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns
- You take pride in crafting effective and engaging copy whatever the platform
- You are naturally self-directed, operate at a high cadence, and get stuff done
- You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning
- You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things
Responsibilities:
- Support the execution of inbound-led outbound and cold outreach strategies at the Alliance.
- Support the Marketing team at the Alliance, helping with the execution of digital product campaigns, dinners, meetings and other custom sponsorships.
- Report to Growth Lead on the status of campaigns and bring fresh ideas of how we can drive more lead generation.
- Source data, write copy that converts, and execute a variety of email outbound campaigns across The Alliance's communities to drive leads to sales.
- Become a cold email campaign master: Understand the nuances between traditional email and cold email.
- Monitor and analyse campaign performance, using insights to continually improve and optimise email strategies.
- Engage with sales, marketing, and customer success teams to ensure alignment and achieve business goals in a collaborative environment.
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