Growth Analytics Lead

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Requirements:

• Proven experience in B2B marketing analytics, with expertise in attribution modelling and account-based measurement frameworks.
• Strong skills in statistical modelling, data visualisation, and marketing tech stack architecture.
• Ability to translate complex data insights into clear, actionable recommendations.
• Experience with experimental design and A/B testing to drive continuous optimisation.

Responsibilities:

• Design and implement robust multi-touch attribution models to accurately measure marketing’s contribution to pipeline and ARR.
• Develop signal-based scoring frameworks to identify and prioritise high-intent accounts for marketing and BDR teams.
• Create comprehensive journey analytics to uncover conversion drop-offs and optimisation opportunities across the buyer’s journey.
• Establish data-driven experimentation frameworks to continuously optimise channel performance and budget allocation.