Media Planner

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Requirements:

• Minimum of 5 years of marketing experience.
• Proven success in working at or managing paid media agencies.
• Strong understanding of brand and entertainment marketing techniques.
• Expertise in digital direct, programmatic, paid search, and social media best practices.
• Demonstrated hands-on experience in planning and managing large-scale advertising campaigns.
• Comprehensive knowledge of media planning fundamentals, including reach, frequency, and formats.
• Track record of managing high campaign volume, large budgets, complex strategies, and delivering quantifiable results.
• Ability to project manage a diverse group of stakeholders on a global scale.
• Strong understanding of digital marketing reporting metrics and exceptional quantitative and analytical skills, with proficiency in Excel and experience with web analytic tools (Adobe).
• Skilled in audience activation and management.
• Advanced presentation and PowerPoint skills, with the ability to present to upper-management clearly and concisely.
• Experience in managing internal team processes, including running meetings, collaboration, and follow-up on detailed action items.
• Adaptability to change.

Responsibilities:

• Lead and execute multi-channel media campaigns for PlayStation®5, PlayStation®VR, and PlayStation software titles on a global scale.
• Develop innovative integrated campaigns that drive brand momentum, new customer acquisition, and revenue.
• Collaborate with internal teams and media agency partners to create media plans that align with strategies and reach target audiences across all channels.
• Secure approvals for tactical media plans from marketing stakeholders and senior management.
• Oversee financial authorizations for media purchasing.
• Manage creative requirements for campaign trafficking, including creating spec sheets, overseeing asset delivery, and providing landing page URLs.
• Direct third-party agency teams and serve as the main point of contact for agencies’ questions.
• Possess expertise in digital media, including digital direct, programmatic, search, and social media.
• Leverage first-party data across media channels.
• Measure and analyze media campaign performance in collaboration with media agency to optimize campaigns in real-time.
• Stay up-to-date with the latest marketing trends and test new strategies to improve campaign performance.
• Provide ongoing media education to the marketing organization.
• Lead the measurement and analysis of media campaign performance in collaboration with media agency to optimize campaigns in real-time and ensure alignment with KPIs.
• Collaborate with cross-functional teams to provide media recommendations, monitor performance, and optimize media budgets to accomplish campaign objectives.
• Adapt campaigns in real-time based on performance information and pay close attention to detail to quickly identify changes and pivot accordingly.
• Keep up-to-date with the latest marketing trends and proactively test new strategies to improve campaign performance.
• Possess expert knowledge of the media landscape, platforms, and emerging opportunities, and provide ongoing media education to the marketing organization.
• Ensure timely delivery of media plans within budget and in alignment with agreed-upon KPIs.
• Foster a culture of accountability for campaign performance and optimization.
• Support senior management in understanding media performance and addressing any issues.