Direct Response Copywriter (DTC Copywriter)

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Requirements:

• 3-5 years of Direct Response Copywriting — short-form video ads, presell pages, and creative briefs.
• Proven experience in DTC copywriting for paid social (Meta, TikTok).
• Strong grasp of consumer psychology and attention-grabbing concepts.
• Analytical mindset — you know how to break down ad performance and optimise.
• Highly organised — you can handle multiple campaigns at speed.
• Confident in presenting creative strategies to clients and teams.

Responsibilities:

• Research brands using our research dashboard process
• Develop and execute creative strategies for D2C brands across Meta and TikTok.
• Craft compelling ad copy, High production scripts, and UGC creative briefs that convert, using in house frameworks.
• Analyse creative data and transform insights into actionable strategies.
• Ideate and conceptualise high-performing ad campaigns — from UGC to motion graphics and static designs.
• Report on campaign performance, identifying areas for creative optimisation.
• Collaborate with Account Managers and Media Buyers to ensure creative aligns with client goals.
• Stay on top of industry trends, consumer psychology, and the ever-evolving social landscape.