Performance Marketing Specialist (Google Ads)

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💎 Seniority level: Junior, 2-3 years

📍 Location: Romania, Serbia, Bosnia and Herzegovina, Bulgaria, North Macedonia

🏢 Company: Adfix👥 1-10 Digital Marketing Advertising SEO Marketing

🗣️ Languages: English

⏳ Experience: 2-3 years

🪄 Skills: SQLAmazon FBAData AnalysisExcel VBAGoogle AnalyticsRESTful APIsClient relationship managementData visualizationMarketingDigital MarketingData analyticsBudget managementA/B testing

Requirements:

2-3 years successfully managing Google Ads for DTC brands or retailers (either client-side or at an agency).
Ability to work with data (knowledge of Excel formulas, pivot tables, etc) and translate it into actionable insights.
Excellent spoken & written English: communicates clearly via emails, Slack, and conference calls.

Responsibilities:

Manage a portfolio of 5-10 Google Ads projects - analyzing performance, launching & scaling campaigns, and bringing fresh ideas to life.
Strategize and set up campaigns on Google Ads, Microsoft Ads
Collaborate with the project team (paid social, creative/design & email) on planning and executing to hit the client's goals.
Monitor account health: check & fix Google Merchant issues, troubleshoot tracking pixels
Analyze performance: week-on-week, month-to-date vs KPIs, year-over-year - which will enable you to determine the right course of action for improving or growing the performance.
Write up performance comments and insights with improvement recommendations.

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