Social Media Manager - Remote/Hybrid

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Requirements:

• A great storyteller.
• A self-sufficient content creator who can brainstorm, execute, and edit videos without hand-holding.
• Funny as hell. You get the Shinesty brand and can translate it into engaging, irreverent content for our fans
• A strong writer who can craft witty, effective copy that drives engagement and sales.
• Comfortable on camera (or has a killer idea of how to make great content without being the “face” themselves).

Responsibilities:

• Independently produce content that embodies Shinesty’s brand voice and sense of humor.
• Own and execute TikTok and Instagram strategies, with a focus on driving organic growth and engagement.
• Tackle YouTube as a new organic channel and grow our audience with short- and longform content.
• Act as the creative voice behind our social channels—brainstorming, scripting, shooting, and editing content that resonates.
• Identify and execute high-visibility, reactive PR stunts that capture pop culture + news moments to amplify our brand.
• Keep the Shinesty community engaged and entertained by responding to comments, DMs, and user-generated content.
• Develop creative ways to involve our audience in content including (but not limited to) trends, challenges, video series, image series, giveaways, etc.
• Pinch hit and support the marketing team as a copywriter by writing marketing copy and producing campaigns for onsite, email, SMS, paid channels, PR, and other channels as needed.
• Jump in on miscellaneous marketing efforts as needed—because we move fast, and every day brings something new.