CRO Specialist | DTC E-commerce | 100% Remote EU

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Requirements:

• Proven expertise in CRO with a deep understanding of conversion metrics, A/B testing, and optimization strategies, particularly within e-commerce environments.
• Advanced proficiency in data analytics tools (e.g., Google Analytics, Optimizely, Hotjar, etc.) and a solid grasp of A/B testing frameworks to drive informed decision-making.
• Exceptional communication skills with the ability to present insights clearly and collaborate effectively with cross-functional teams, ensuring alignment on goals and execution.
• Strong analytical mindset, with a talent for conducting in-depth research, uncovering actionable insights, and applying them to optimize user experiences and improve performance.
• Up-to-date with the latest trends and best practices in e-commerce and CRO, consistently seeking new opportunities to enhance conversion strategies and maintain a competitive edge.
• Growth-oriented mindset and the ability to thrive in a dynamic, fast-paced environment, constantly adapting and driving results through innovation and experimentation.

Responsibilities:

• Translate Marketing Objectives into Testing Initiatives: Convert business goals into actionable testing strategies, ensuring alignment between marketing, product, and operations teams.
• A/B Testing & Experimentation: Plan, prioritize, and execute A/B experiments across different performance channels to optimize conversion rates and increase key business metrics (revenue, churn reduction, and customer acquisition).
• Collaboration with Cross-functional Teams: Work closely with copywriters, designers, developers, data analysts, and marketers to create, launch, and analyze experiments. You’ll also create wireframes and craft recommendations to ensure the best user experience possible.
• Test Monitoring & Analysis: Continuously monitor the results of A/B experiments, make implementation decisions, and propose actionable next steps. Present findings, insights, and recommendations to stakeholders to drive continuous improvement.
• Conduct Qualitative Research: Understand the “why” behind the data by conducting qualitative research and gathering user feedback to optimize user experiences and conversion pathways.
• Cross-functional Collaboration: Partner with marketing, product, design, and tech teams to align on project goals, execute strategies efficiently, and deliver optimal results.
• Stay Ahead of Market Trends: Monitor industry trends, emerging technologies, and best practices to identify new testing opportunities and ensure we stay competitive.