Content Marketing Specialist (Temporary, 10 months)

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Requirements:

• Strong track record of crafting compelling marketing content across various formats and channels, including blogs, emails, landing pages, and sales enablement materials.
• Experience in developing content for paid social and advertising is essential.
• Hands-on experience supporting marketing campaigns, understanding target audiences, and executing content with a full-funnel perspective.
• Demonstrated ability to work closely with sales, design, and marketing teams to ensure content aligns with broader business objectives.
• Familiarity with measuring content performance metrics and leveraging insights to enhance engagement and effectiveness.

Responsibilities:

• Create compelling content for demand generation campaigns, including marketing emails, landing pages, blog posts, surveys, enablement emails, and downloadable PDFs (one-pagers, guides, etc.).
• Work closely with campaign managers to align content with campaign goals, target audiences, and messaging.
• Write clear, concise, and engaging content that speaks to different personas and stages of the buyer's journey.
• Collaborate with designers to produce visually engaging assets that complement written content (e.g., email graphics, infographics for reports).
• Ensure content is optimized for various channels (SEO for blogs, CTA best practices for emails, etc.) and meets performance goals.
• Conduct interviews with customers to gather insights and stories about their experience with solutions.
• Write compelling case studies and customer success stories that highlight key results and showcase the value of solutions.
• Manage the process of obtaining approvals from customers for testimonials and case studies, coordinating with sales and customer success teams.
• Continuously build a library of customer testimonials and success stories to be used in campaigns, sales enablement, and company branding efforts.
• Collaborate with the demand generation, product, and sales teams to ensure content aligns with overall campaign strategies and sales goals.
• Work with customer success and sales teams to identify ideal customers for testimonials and case studies, ensuring a variety of solutions and use cases are represented.
• Partner with the design and digital teams to ensure content is visually appealing and delivered through the appropriate channels (web, email, social media, etc.).
• Align editorial calendars with marketing campaigns to ensure timely content delivery.
• Track content performance metrics (engagement rates, open rates, download numbers, etc.) for marketing emails, blogs, and other assets to measure success.
• Use data-driven insights to optimize future content pieces, adjusting messaging, format, or structure as needed to improve performance.
• Report on the impact of content in campaigns, sales enablement, and customer testimonial efforts to provide clear ROI and highlight areas for improvement.
• Stay up to date on content marketing trends and best practices to ensure content remains fresh, relevant, and engaging for target audiences.