Senior Marketing Manager for an Etsy-selling Coaching Company

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💎 Seniority level: Senior, 5+ years

📍 Location: United States

🔍 Industry: Coaching

🏢 Company: RemotivateJobs

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: LeadershipProject ManagementAdobe PhotoshopFigmaGraphic DesignProduct ManagementSalesforceGoogle AnalyticsCross-functional Team LeadershipFinancial ManagementContent creationContent managementStrategic ManagementCommunication SkillsAnalytical SkillsProblem SolvingCustomer serviceSEOOrganizational skillsTime ManagementWritten communicationMultitaskingMicrosoft Office SuiteExcellent communication skillsAdaptabilityRelationship buildingProblem-solving skillsMS OfficeCritical thinkingTeamworkFluency in EnglishActive listeningClient relationship managementSales experienceMarket ResearchData visualizationMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingResearch skillsCRMFinancial analysisWordPressData analyticsCustomer SuccessEnglish communicationSaaSBudget managementPowerPointA/B testingPositive attitude

Requirements:

5+ years of generalist experience in marketing management, with a proven track record of driving revenue and business growth.
Background in personal brands or courses/coaching industry is a must.
A deep understanding of small business marketing challenges and how to scale effectively is crucial.
Expertise in lead generation through multi-channel marketing campaigns.
Background in performance marketing and digital growth strategies within eCommerce or SaaS.
Strong understanding of KPI tracking, data analytics, and marketing attribution using tools like HubSpot, Segmetrics, Kajabi, and Google Analytics.
Hands-on experience managing paid advertising across Meta (Facebook & Instagram), Google, LinkedIn, and YouTube Ads, with a proven track record of ROI-driven campaigns.
Excellent background in social media and email marketing.
Ability to strategically plan content and marketing initiatives.
Experience in managing affiliate programs, including recruitment, optimization, and monitoring performance.
Experience optimizing websites and sales funnels with Showit, WordPress, and Webflow.
Skilled in team management, project planning, and cross-functional collaboration with sales, customer service, and leadership teams.
Proficiency in content creation and graphic design (Canva, Photoshop, Figma, or Adobe).
Strong organizational skills with experience managing multiple campaigns, teams, and projects simultaneously.

Responsibilities:

Develop and implement integrated marketing campaigns across social media, paid ads, and email marketing to drive lead generation and revenue growth.
Leverage tools like Segmetrics, HubSpot, Google Analytics, and Kajabi to track and optimize marketing performance.
Oversee all paid ad campaigns, including Meta (Facebook & Instagram), Google Ads, LinkedIn, and YouTube Ads, ensuring optimized performance and ROI.
Develop ad creatives, copy, and strategies to maximize engagement and conversions.
Plan content and marketing campaigns 2-3 months in advance to drive sales calls and company growth.
Oversee content creation and audience engagement across LinkedIn, Instagram, Facebook, and TikTok.
Manage and improve website performance using Showit, WordPress, and Webflow to maximize conversion rates.
Coordinate external contractors, strategic partnerships, and collaborations to enhance marketing reach.
Manage and scale the affiliate marketing program, including recruiting affiliates, optimizing commissions, and monitoring performance.
Build and nurture an engaged online community through social engagement strategies and ManyChat automation.
Oversee daily marketing operations, manage a small team of 5+, and ensure smooth execution of initiatives.
Utilize HubSpot, Notion, and other workflow automation tools to streamline marketing processes.

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