Head of CRO (Remote Canada)

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Requirements:

• 5+ years of experience in Conversion Rate Optimization with a proven track record in B2B SaaS environments.
• Demonstrated experience managing or transforming a team towards CRO, including creating best practices and training others.
• Strong understanding of optimization tools (e.g., Google Optimize, Optimizely, Hotjar) and experience leading data-driven tests for client growth.
• Proven experience working cross-functionally with marketing and sales teams to grow product revenue and client base.

Responsibilities:

• Lead the overhaul of the existing team to shift focus from design to CRO, creating a results-oriented, data-driven team.
• Develop and implement CRO methodologies that align with Directive's Customer Generation strategy, focusing on driving customer acquisition and retention.
• Collaborate with sales on pitches for new business and upsell opportunities, positioning CRO as a critical growth lever for clients.
• Own team development, including upskilling designers to better understand CRO principles, optimizing existing strategies, and growing the team's overall skill set.
• Ensure financial success by maintaining healthy department margins and achieving revenue targets.
• Drive thought leadership in CRO, contributing to internal knowledge sharing and external marketing initiatives.
• Work with clients to identify conversion opportunities, develop hypotheses, and lead A/B testing initiatives to validate improvements.
• Report on CRO performance, providing insights and actionable recommendations for continued growth.